Bridging hospitality, culture, and brand through immersive storytelling and team-powered execution—to create unforgettable experiences and lasting human connection.
Katie Shields is a creative program and experience design leader with 20+ years of award-winning experience crafting immersive consumer environments across brand experience, physical spaces, digital media, and film.
Described as a changemaking creative catalyst, Katie bridges strategic vision with human connection—leading programs that inspire emotional resonance, operational excellence, and cultural relevance. Her work is rooted in the belief that every experience should elevate the human journey and drive meaningful brand connection.
She has led high-performing, cross-functional teams and complex initiatives for global brands including Nike, Google, Salesforce, Adidas, and Kate Spade NY, and thrives in roles that unite creativity with community impact. Katie has also collaborated with acclaimed creative firms and consultancies—including Wieden+Kennedy, Downstream, Skylab Architecture, and Sylvain—to bring strategic storytelling, guest experience design, and cultural programming to life across sectors. These partnerships—often in collaboration with artists, architects, and vendor teams—demonstrate her fluency across brand, cultural, and operational ecosystems.
Katie’s ability lies in revealing new possibilities for the human experience and uncovering the power in stories told with passionate, curious teams. She is deeply experienced in orchestrating operational initiatives that align creative vision with measurable outcomes, ensuring projects are executed with precision, profitability, and long-term value. She balances left- and right-brained thinking to create compelling experiences by leveraging the unique strengths of individuals, and leading global teams toward impactful, memorable results.
Her practice spans from executive event production and guest journey mapping to hospitality concept development and branded environment strategy, with a special focus on creating multidisciplinary teams and systems that deliver profitable, on-time results. She’s known for turning vision into reality—whether activating a cultural center, a pop-up event space, or a stadium venue—always with intention, beauty, and rigor.
Katie is passionate about designing experiences that foster belonging, movement, and joy—whether through hospitality concepts, member communities, brand environments, or cultural destinations.
She believes in the power of place and play to shape behavior, build trust, and elevate everyday life—and is especially interested in how sensory design, storytelling, and wellness can transform the future of hospitality.
Based on the East Coast, but always wandering—she is open to collaborative opportunities with hospitality leaders, designers, creatives, artists, athletes, developers, technologists, and visionaries across industries.
Say "Hello" —she'd love to hear from you.