An immersive, branded on-campus experience. Alpha Force and its sister building, Driving Force, were tenant improvement projects located in Hillsboro, Oregon. Given the off-campus location, the brand team was tasked with creating a space that would immerse both guests and employees in the brand as soon as they entered the buildings. The brand team was tasked with creating a space that would immerse both guests and employees in the brand as soon as they entered the buildings.
We collaborated with Fieldwork architecture to design and execute branded architectural walls in several West campus building lobbies, including Boston, Talaria, and Terra T/C. The brand team's objective was to unify and elevate the lobby spaces. We used reclaimed gym floor turned on edge to add warmth and create graphics through the use of pattern and texture.
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